Review: Legend of the Magnate (2025) 大生意人
Summary: In the late Qing dynasty, Gu Ping Yuan ft Chen Xiao was wrongfully accused for a crime and sent to NingGuTa. In the cracks, Gu Ping Yuan was able to change his fortunes by becoming a tea merchant to start. Then he transitioned into the salt business. After that, he connected with various merchant powers across the land to help both people and country. He was able to change his life from exiled convict to a top magnate in the land. In his journey to becoming the merchant king, he meets many different people to create a complicated coalition in this legendary late Qing dynasty journey.
Episode Count: 40
Platform: CCTV 8, iQiyi
Episodes: 40
Airing Date: Nov 25, 2025
Warnings – Violence, death, war
Final rating: 7/10 – A visually stunning, high-production historical drama that showcases Chen Xiao’s strong performance and offers a fast-paced journey through late Qing dynasty merchant culture with impressive on-location filming and cultural authenticity. While the show excels when focused on the main lead’s business dealings and adventures, the romance plotlines drag down what would otherwise be an even more engaging drama

Gu Ping Yuan 古平原 Chen Xiao 陈晓
Exiled scholar who learns key business skills

chang yu'er 常玉儿 sun qian 孙千
Travel caravan leader's daughter

Li Qin 李钦 luo yi zhou 罗一舟
Son of the wealthiest Li family

su zi xuan 苏紫轩 li chun 李纯
Mysterious and wicked smart woman with business and political connections
Plot Overview
Gu Ping Yuan 古平原 ft Chen Xiao‘s life was completely upended when someone called his name while he was taking his imperial exam. That caused him to be sentenced with a crime and sent all the way to exile in the frigid Ning Gu ta. He is stuck there for 5 years but managed to garner himself with the trust of other convicts in the exile and the abusive and corrupt official overseeing them.
Through the help of traveling merchant Chang Si, his daughter Yu’Er, and some others, Gu Ping Yuan is able to escape Ning Gu Ta and because he still is a convict, joins Yu’Er and her father in the west where he manages to learn and amplify key business skills. Through impressive risk taking while keeping a kind heart, he is able to make life long friends who also turn around to help him in future endeavors. But his story truly starts when he returns home after the Emperor dies and a mass pardon is provided. There, he must contend with rebel forces near his home and a budding tea business idea.
Overall Thoughts
Chen Xiao is back with his offering of Legend of the Magnate. It has done quite well, staying number one in the charts both on TV ratings, breaching 3% with ease, and on online on iQiyi, breaching 8500 on the platform.
Legend of the Magnate is a very high quality and high production show. As I describe later on, many of the scenes were shot on location. Costumes and certain cultural components were given extensive care to showcase the parts of Chinese culture the drama wanted to portray. From just a visual perspective, this was a treat to watch because so many costume dramas nowadays are set in fictional worlds with no real life grounding. This is definitely not the case and there’s a lot of culture and history to learn about in this tumultuous time in Chinese history.
The acting from Chen Xiao and most of the supporting cast is on point. The plot also moves at a very fast pace. In the first episode alone, you are engaged into what is happening to Gu Ping Yuan in the frigid north.
I was going to give this drama a higher score but the romance plot lines really slowed down the momentum of the show. Particularly the story line around Bai Yi Mei. Legend of the Magnate shined when focused on the magnate himself no matter how coincidental and unbelievable some of his antics were.
Overall, a fun, solid drama I didn’t expect to like but I did.
Side note, this drama aired to interesting timing because his ex-wife, Chen Yan Xi, also has a drama airing at the same time. Completely different subject matter/genres but still. Lol.
What I Like
Breathtaking Cinematography and Rich Cultural/Historical Detail
Yay! Another drama where we’re not stuck in the same old Hengdian sets. This drama filmed all over China, and it’s breathtaking to watch. From the frozen tundra of Ninguta in Northeast China where Gu Ping Yuan is exiled, to the vast grassy plains of Mongolia, to the beautiful tea fields in Huizhou, to the opulent properties in Beijing. Gu Ping Yuan’s story brings him across the entire country and even into interactions with foreigners. By filming at various locations, the drama added tremendous depth, effectively delineating each stage of Gu Ping Yuan’s journey.
Beyond the stunning locations, the drama took painstaking care to showcase the rich culture of each region. Take the clothing and customs portrayed during Gu Ping Yuan’s time in Mongolia, for example.
My all-time favorite scene was the “Tea Competition,” where tea merchants from across the country congregated to compete for the title of China’s Number One tea. The grandeur of this event showcased both the opulence and excess of the Qing dynasty while providing an opportunity to display the depth and intricacy of Chinese tea culture. Teas from Huizhou or Sichuan, for instance, each had different brewing methods, and the tea cups used were all stunning. If you don’t watch the drama otherwise, I recommend watching the end of episode 18 through 19.
Additionally, we haven’t seen a drama set in the late Qing dynasty in quite some time. There’s different history portrayed during this period of Chinese history. You still had classic Chinese tropes like the imperial spring exams, but at the same time, Western influences were starting to impact the Qing dynasty. I didn’t know much about the rebel forces fighting against the Qing that late in the dynasty’s history, so having merchants, rebels, tea farmers, Qing officials, and Westerners all part of the story was a breath of fresh air. I learned quite a lot.
The basis of a business man
From the very beginning of the drama where we are introduced to Gu Ping Yuan, he commands respect from others who are exiled with him because of his upstanding character. He treats everyone fairly and tries to help when he can. Importantly, he’s not in it for the money. It is his kind heart that ultimately allows him to escape exile from Ning Guo Ta. In Imperial China, social hierarchy was very strict. As is stated in the drama, and we’ve talked about this at length on our podcast, the scholar class is at the top, while the merchant class is the lowest tier. People don’t like or trust merchants for a myriad of reasons. In this drama, we see that despite wanting to make money, the core of a human should always be to be a good person. Gu Ping Yuan at his core IS that kind of person and it is amplified when he meets Chang Si and Chang Yu’Er. Chang Si tries to do right by his staff and it is touching to see. One of the themes from this drama is about how to be a good person at the most nuclear level of family and friends, but how to be a good person at the national level. How do you save people you’ve never met who are caught in war or also, how do you save the entire kingdom. It seems like a grandiose message but I thought the drama did a good job of anchoring “be a good person” message first.
Li Chun’s Su Zi Xuan
The most enigmatic, mysterious but powerful person in the entire show. Who cares if Li Chun is not Chen Xiao’s “female lead” or love interest? She was THE most interesting person in the entire drama. Stunningly beautiful, she oozed power and intellect with just enough ruthlessness to strike fear into anyone in her vicinity. You never knew what her end goal was and you don’t know if she’s a good guy or a bad guy which makes her even more intriguing to watch. How is she so connected to all the most powerful men in China? How is she connected to both the Qing court and also the rebels? You learn more about her backstory later which helps explain some of that confidence but she commanded respect in every room she entered. That type of Qi Chang or aura is not easy to master.
Empress Dowager Ci Xi’s cameo
She only had a brief couple of scenes in the drama, but seeing this portrayal of Empress Dowager Ci Xi was an absolute treat to watch. Actress Lin Xia Wei knocked it out of the park in episodes 18 and 19 with her scenes as THE infamous Empress Dowager Ci Xi as she newly ascends to power. Her performance was magnetic and you could believe that she held ultimate power. She commands a different type of respect than Li Chun’s Su Zi Xuan but I absolutely relished it. Just through her intonation and subtle word choice, she made 2 prince’s shake uncontrollably with fear. Even though Ci Xi caused unimaginable harm to China, it was delightful to watch her gaining all that power.
Yes. If you couldn’t tell. I ABSOLUTELY LOVED episodes 18-19 of this drama. GO WATCH IT.
Regular plain old citizen
I would be remiss in pointing out that I quite enjoyed the fact that the main character Gu Ping Yuan is just an ordinary person, trying to live his life. Sure, he is given life changing opportunities, but at least from his lens and ours, we see the world as an ordinary citizen. What it feels like for an ordinary citizen to be caught up in the grandeur of royalty and the wealthy. It was nice that the character was not a prince, a duke, a general etc etc etc.
What Suffered
The Romances
Definitely the weakest part of the drama was the romance storylines. Gu Ping Yuan was betrothed to Bai Yi Mei largely out of duty but found himself attracted to Chang Yu’Er after they meet out in Ning Gu Ta. I didn’t think he had chemistry with either of these ladies. Bai Yi Mei had a whole separate storyline which really dragged down the pace. I liked her story with Li Cheng well enough, but this overall side plot felt…forced and unnecessary. Like I know when Chen Xiao has good chemistry with someone. Here, I just couldn’t get into any of the romance. The drama almost didn’t know what to do with the romance. He is most engaging when he’s off doing outrageous and highly risk business ventures. The moment he turns back to romance? FAST FORWARD. The romances REALLY dragged down the score for me here. I would have preferred it to be primarily focused on his business dealings. The women in and of themselves were fine to watch but Chang Yu’Er in particular didn’t seem like she had a lot going on, other than being Gu Ping Yuan’s love interest. Su Zi Xuan was so much more interesting and she did NOT have a romance storyline with Gu Ping Yuan.
Believability
Look, the drama is generally pretty entertaining. It’s very fast paced and there’s lots going on that I liked. BUT, this is essentially a “shuang” drama or a “satisfying” drama where our main character is given a lot of opportunities to just so happen to be in the right spot in the right time. First time ever in Beijing and he runs into Empress Dowager CiXi? First time ever in Mongolia and he runs into a Khan? Come on.
Plus, traveling in this drama seems like the late Qing dynasty already has high speed rail. They are able to travel to and from pretty far locations in no time.
I did find myself rolling my eyes at the absurdity of a lot of what was going on in this drama. But hey, it was fun!
-Karen
